You can be an art director if you are good at art and can guide people to do art. An art director provides a roadmap for the creation of the designs required for a project.
Are you a lover of visual art and have a keen interest in creating art? Do you love to indulge with people and give your best in teamwork? Then being an art director is something that might be calling you.
An art director is a person responsible for creating the visual design and directions of the visual art for any company, product, video or any other thing which requires visual style.
Art directors are responsible for deciding the artistic factors of any certain project like the images, illustrations, and graphics used for the advertisements.
They are responsible for the showcase of photographs, stage set-ups and movie setups used for any video.
Art directors are also necessary to decide on various other factors like colour contrasts of the project, execution of the project etc.
What Is An Art Director?
The art director is the person who solely takes the charge of creating artistic aspects in the visual design of the project.
The project could be anything from a beauty product, an application or a movie. Art directors bring beauty to the project by targeting their audience and creating visually empowered products.
Art directors have to be great with their creative thinking powers so that they can contrast the features of the artistic designs.
They should guide the team to have the same creativity level and together they should bring out the best artistic version of the project.
An art director must have the leadership quality to lead the team and guide them to meet the goal of the project.
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How To Become An Art Director?
If you want to be an art director or thinking about learning more about art, then you should read the following information.
To become an art director one should pursue at least a bachelor’s degree in art or design or other similar backgrounds. Getting masters in the same will be icing on the cake.
If one isn’t having any degree but has commendable work, then there might be chances of getting hired. You should have prior experience as a photographer, graphic designer, fashion designer, artist, editor or another professional field with similar interests.
Prepare your resume and portfolio as a beginner and try to collaborate with businesses that need your services. As soon as you kickstart your journey, your experience will make you the art director.
Provide exceptional work in your field and later on, you can become Senior Art director as well. Follow the below steps to get a guideline.
- Get a bachelor’s degree in design or any art background.
- Prepare a resume with all the qualifications required as an art director
- Prepare a portfolio to showcase your work
- Collaborate with agencies with requirements of arts.
- Start as an art director
What Is The Salary Of An Art Director?
The salary of an art director depends on the experience and kind of work he/she provides. However, an assistant art director can easily make 20000 to 25000 INR monthly on the junior level as a fresher.
Similarly, he/she can make around 4500 to 6000 INR monthly on a senior level.
This same job can earn you more if you are more experienced. For example, Senior Art Directors can manage to make 75000 INR monthly at the start and can earn around 1 lakh per month if they have great working skills. Many art directors charge around 6 lakhs per project.
What Is The Workplace Of An Art Director Like?
Since being an art director is creative work to do, similarly, the workplace of an art director is creative too.
Art directors either work in collaboration with the companies needing their help or they create their self products, in both cases, the workplace of the art directors commonly involves the following points:-
- Interaction and co-working existence with clients.
- Social interactive space for colleagues.
- Team interaction to handle and guide.
- Interaction with other personalities like photographers, editors, publishing heads, designers, artists etc.
- Have an office to work on the visual designs.
- Marketing team interactions.
What Types Of Industries Do Art Directors Work In?
Today, there’s a lot of competition and several people want to be art directors. Also, the need for art directors is increasing day by day in almost every field.
Art directors work in the field of advertisement as they create advertisements that reach the audience, they work in publishing companies and editing companies, and they are present in the production of movies, short films, video games, and app development companies as well.
Every field today needs a strong audience base, and creating visual designs to attract an audience is the best way.
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How To Create An Art Director Resume?
Your resume decides how artistic you are. And being an art director you must have a creative resume to look the eyeballs of the recruiters. If you have no idea how to build a director’s resume then here’s the step-by-step process.
- Include an interesting header that suits your job description
- List your qualifications specifying the art background
- Craft a catchy headline as a statement
- Include what makes you a perfect fit for the job
- Include your prior experience
- Include your previous work sample (depends on what you opt for, it could be design samples, project reviews etc)
- Include your internship details like company, post, and tenure if you have any.
Frequently Asked Questions
Here’s a list of the commonly aroused questions regarding art directors. Check them out to clear queries.
1. What is the role of an art director?
The role of the art director is to represent the project in such a great visual design and style that stimulates the exact emotion of the targeted audience. The art director plays an important role by communicating visually with the audience.
2. What skills do art directors need?
Being an art director isn’t that easy. As an art director you must have the essential skills like creativity, team coordination and team management, visual artistic presence of mind, designing skills (graphic designing, project designing), should be adaptable to the tools and management devices, should publishing skills and good communication with customers, clients, and audiences.
3. What does an art director do in a day?
The day of an art director gets spent creating the artwork for the projects. Being an art director, you have to prepare the layouts for the project, design and develop the visual features for the projects, have to lead the team with targetted goals art directors are chief in taking decisions regarding visual design, style, tone and implications of the project.
4. Is it hard to become an art director?
Nothing is easy to do. If you have the required qualities and creative artistic thinking, then it isn’t a tough job. You can become an art director if you pass the required criteria and qualify for it.